Trade Associations & Professional Bodies

Trade and professional bodies represent a diverse and dynamic sector in which leadership, accountability and influence are at a premium. Whether an organisation is a voice of an industry, a guardian of the integrity of a profession, or a source of commercial or career competitiveness, it can make a decisive difference to people's livelihoods.

The importance of trade and professional bodies - to business, to government and to the public - is therefore hard to overstate. They provide shared learning, professional and industry standards and a sense of community. They are also the organisations that tackle economic, legal, social and political challenges head-on, whether in the media, in the policy-making world or amongst their own members.

To do this, their leaders must be not only accomplished business managers in their own right, but innovative, persuasive and passionate advocates of the sectors and professions they represent. This is a sector which has itself become, in recent years, a profession in itself, combining the disciplines of public affairs, public relations, business services and sound commercial management.

Norman Broadbent has successfully completed many senior appointments for industry, professional and representative bodies in the UK and overseas. Our commitment to understanding the subtleties of client organisations, and to considering the strategic, political and practical context in which they operate, ensures clients receive a shortlist of inspirational executives with the gravitas to become highly respected figures in their field.

We work closely with boards whose volunteer members have many other commitments, and who thus expect our contribution to be timely, decisive and of genuine value. Our experience and track record ensure that we meet this expectation.