“Digital is the future. Having the right team has the greatest influence on the success and subsequent value of your transition”

It is no coincidence that many of the most successful companies worldwide are committed to leading the digital capability in their chosen field.

Digital led businesses, by their nature, are future focused: in both development and delivery. Traditional businesses that fail to embrace digital transformation are finding challenger brands disrupting their industries and forcing transition from the inside out – Amazon reset customer expectations on delivery, while the growing number of FinTech’s are successfully reinventing the consumer banking experience. The success of digital rich solutions is leaving more traditional organisations racing to catch up.

As a growing number of business’s focus on improving their digital capability, the digital elements they introduce remain increasingly varied. Automation and robotics are transforming logistics and manufacturing, the Internet of Everything is creating an ever more seamless customer experience and even the agile and innovative culture of digital is becoming more mainstream.

2020 forced widespread digital disruption and adoption. The key for organisations now, is to build on that capability to drive further innovation and more intuitive solutions that support growth and increase market relevance. The intrinsic value of enhanced digital capability is clear, and a new level of strategic importance has been established.  Norman Broadbent’s Digital Practice have extensive expertise and experience in sourcing digital professionals who bring the right capability and mindset to enhance your organisation. Whether you are looking to deliver effective digital transformation, derive greater insight from your data or develop the technology savvy CEO’s of the future our team of experts collaborate and innovate, sharing knowledge and ideas to the benefit of clients.

Our Digital market expertise includes:


The process of applying digital technologies to change existing or develop new business processes, culture, and customer experiences across the four key drivers behind Digital Transformation:

  1. Customer Experience (CX) led Digital Transformation (CMO perspective)
  2. Operational Digital Transformation (COO/CIO perspective)
  3. Cost-centric Digital Transformation (CFO perspective)
  4. Business Model Digital Transformation (CEO perspective)


Data is core to all things digital and we continually support clients across the entire data landscape:

  • Data Storage – migration to cloud and value of data lakes over warehouses
  • Data Analytics – cleaning, transforming and modelling data
  • Data Insight – the value obtained through analytics
  • Data Security – increasingly vulnerable to cyber-attack


With an increased customer and design focus, evolution of software-development and agile methodologies the Product function has increasingly become digitally centric in focus. As a result, modern product leaders are increasingly filling the new CEO pipeline for tech companies.

AI / Machine Learning / Deep Learning

At the forefront of digital innovation, and behind self-driving cars, photo recognition and natural language processing

Recent Mandates completed include:

  • Chief Data Officer
  • Chief Product Officer
  • Chief Digital officer
  • Chief Innovation and Insight Officer
  • Chief Digital Marketing Officer
  • Group Digital Transformation Director
  • Director of Digital Strategy
  • Director of Insight and Analytics
  • Director of Digital Acquisition
  • Director of Data & AI
  • Group Head of Data Science

Our client-focussed Integrated Portfolio of Services

Case Studies 

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If you would like to learn more about our expertise in this space, or perhaps to discuss how we may help you, please contact Andrew Smith, Group Client Services Partner, for an initial confidential discussion