Chief Financial Officer

The challenges facing a CFO are wider than ever, requiring exceptional individuals who are capable of working closely with the Chief Executive to successfully steer through increased business volatility influenced by digital disruption, regulatory change, economic shocks and increased shareholder activism. Effective CFO’s need to demonstrate a breadth of experience and capability across a number of areas including:

Communication: Effectively communicating strategy and performance with shareholders, funders, advisors and the Non-Executive Board, whilst holding a key leadership role

Control: Ensure processes, controls and procedures are fit-for-purpose and that the finance function effectively measures and reports on the performance of the business

Operations: Is finance a true business partner? Supporting the operations and measuring the correct KPI’s? Are the right people in the right place, doing the right things and, are the businesses operating at their maximum capability

Strategy: Working in partnership with the CEO, defining a road map for where the business is headed, how the impact of technology will influence commercial models, and how the balance sheet needs to support future growth

Chief Executives, Boards and Shareholders demand more and the tenure of a FTSE 350 is getting shorter and shorter. When a new Chief Executive is appointed, almost 50% of FTSE 250 Boards replace the CFO within two years, compared to only 17% of FTSE 100 Boards. The search for CFO talent is crucial to a company’s success which is why listed, private and private equity backed businesses increasingly turn to the CFO practice at Norman Broadbent to assist with business-critical hires.

At Norman Broadbent our dedicated CFO team is regarded as a trusted advisor to boards, senior leaders and finance professionals. With decades of collective experience, we provide an exceptional level of insight, advice and unrivalled access to senior finance leaders and talent.

We work in close partnership with our sector specialist colleagues, operating across private, public and private equity backed businesses to deliver board level and senior finance leadership assignments including CFO talent and succession management projects, Divisional FD roles, Audit, Risk, IR and other related finance functions. Our areas of expertise include:

• Group Finance Director
• Divisional Finance Director
• Investor Relations
• Group Financial Controller
• Head of Audit

Case Studies

Client: FTSE 250 Consumer/Leisure sector
Job Title: Chief Financial Officer
Location: London
Following management changes, a new CFO was required to support the executive team and represent shareholder interests in the continued success and development of this international business. A key requirement was to identify an experienced individual with previous FTSE 350 CFO experience and known to the City and advisors. After an extensive search a shortlist of five qualified candidates were presented and the successful candidate appointed who brought over 10 years as a CFO of another FTSE 350 group.

Client: Privately held major financial services group
Job Title: UK Chief Financial Officer
Location: London
Due to the international relocation of the incumbent to a new role within the Group, a new UK CFO was required to lead this multi-billion pound business, whilst also provide further “bench-strength” for future Group CFO succession. Sector experience was key in this FCA regulated entity and the successful candidate was appointed, joining from her former role as a Partner with a top-4 advisory firm.

Client: Private Equity-backed fashion brand
Job Title: Chief Financial Officer
Location: London
This well-known fashion brand was facing tougher times due to previous under-investment and poor retail performance. An experienced CFO was required who brought both first-hand experience of the fashion retail sector, was ideally used to working successfully within private-equity structure and could work closely with the Chief Executive and the shareholder on the restructuring and repositioning of the brand and business.

Client: Small-Cap manufacturing Group
Job Title: Chief Financial Officer
Location: North West
Following the resignation of the CFO who was leaving to join a larger group, the Board appointed Norman Broadbent to identify a replacement given that the company had successfully worked with us over a number of years on previous Non-Executive and Executive mandates. A large number of potential candidates were identified, and strong interest in the opportunity was gained. Internal candidates as well as those recommended by other professional advisors were assessed and the client interviewed six candidates, recommending two strong candidates who met with other key Board members resulting in the appointment of a highly experienced individual, who was greeted by wide-ranging shareholder approval.

Client: FTSE 250 Media/Entertainment
Job Title: Director of Investor Relations
Location: London
Following a period of considerable growth, our client was in the process of making the shift from AIM to the main market. As part of this evolution, the business needed to make a step-change in its approach to external communications, shareholder engagement and the strategy for attracting potential new investors. Norman Broadbent delivered an extensive search leading to the appointment of an individual who facilitated the creation of a new Investor Relations function. As this role had not existed in the organisation before, we worked closely with our client to help to define both the scope of the role and the ideal candidate profile, using our proprietary research and market knowledge to advise on the optimum compensation and reward package to attract the best selection of candidates

Contact us

If you would like to hear more about our experience and how we may be able to help your business, please contact Tim Hammett for an initial confidential discussion.

Tim Hammett
Managing Partner
Norman Broadbent Executive Search