The Purposeful Strategist, a podcast from Menkus & Associates in partnership with Norman Broadbent, shares conversations with CEOs on how they translate organisational purpose into bold strategy, real impact, and lasting results.
How do you scale a successful consultancy without losing the creativity, care, and closeness that made it special? In this episode, Douglas McCormick, Chief Executive Officer of Pegasus Group, shares how he is leading one of the UK’s leading multidisciplinary development consultancies through its next chapter of growth - guided by a clear purpose: to apply innovative thinking to create beautiful places that enhance people’s lives.
With more than 600 professionals across 15 offices, Pegasus brings together expertise in planning, design, environment, infrastructure, and heritage. Douglas explains how the firm has expanded thoughtfully, growing sector by sector by building on adjacent strengths that add real value for clients, while preserving the deep relationships and people-centred culture that define the business.
Douglas reflects on leadership at the intersection of creativity, commercial discipline, and community impact. He shares how a strong sense of purpose creates clear strategic boundaries, helping Pegasus decide where to invest and which opportunities to pursue. From listening closely to frontline teams to designing places people genuinely want to be in, Douglas offers a compelling perspective on how organisations can grow with intention - balancing ambition with generosity, and transformation with humanity.