The Purposeful Strategist, a podcast from Menkus & Associates in partnership with Norman Broadbent, shares conversations with CEOs on how they translate organisational purpose into bold strategy, real impact, and lasting results.
How does a purpose-driven media organisation thrive in a rapidly changing landscape? In this episode, Kevin Bennett, CEO of Premier Christian Media, shares how he is leading Premier Christian Media to help people experience what he calls an “encounter with God” - a transcendent moment that shapes every decision, from programming to investment.
Premier’s radio stations now reach around 1.8 million people weekly, while its podcasts attract millions of downloads globally, with audiences spanning from Nigeria and Malaysia to Colombia. Kevin reflects on guiding the organisation through a period of significant change: succeeding a long-standing CEO, managing a complex property transition, and launching new state-of-the-art studios in central London.
He also explores Premier’s approach to leadership in a mission-led organisation - how discernment informs decision-making, how purpose and sustainability are balanced, and why the organisation has embraced AI early to enhance its reach and impact. Kevin’s insights offer a thoughtful perspective on leading media with both faith and forward-looking strategy at the core.
Listen to the full episode here: https://www.menkus.com/podcast/2026/03/05/kevin-bennett