The Purposeful Strategist, a podcast from Menkus & Associates in partnership with Norman Broadbent, shares conversations with CEOs on how they translate organisational purpose into bold strategy, real impact, and lasting results.
How do you grow an organisation at scale without losing focus on the people it exists to serve? In this episode, Patrick Heath-Lay, CEO of People’s Partnership, shares how the organisation evolved from its origins in the construction industry into the force behind The People’s Pension, now supporting millions of savers across the UK following major legislative change in workplace pensions.
Patrick reflects on leading a purpose-driven organisation through a period of reinvention - balancing commercial discipline with member outcomes and using a clear set of values to guide decision-making at scale. He also explores the changing pensions landscape, from industry consolidation and evolving regulation to growing expectations around how pension savings are invested.
At the heart of the conversation is a broader leadership challenge: how do you design systems that work not only for highly engaged customers, but for everyone? From improving “moments of truth” in customer support to shaping the future direction of pension policy, Patrick argues that leadership is about improving the system itself - not simply managing the organisation within it.