The Purposeful Strategist, a podcast from Menkus & Associates in partnership with Norman Broadbent, shares conversations with CEOs on how they translate organisational purpose into bold strategy, real impact, and lasting results.
Why is understanding the personal significance of property so important to delivering the right advice? In this episode, Richard Bruce, CEO of Carter Jonas, explores how the UK property consultancy brings together expertise across commercial and residential property, rural, planning, development and infrastructure to support clients throughout the property lifecycle.
Richard explains how Carter Jonas’s LLP structure and partnership culture enable the business to make decisions transparently, move quickly and empower its people. Through a decentralised approach, specialist teams can respond to a diverse range of client needs, supported by a culture of accountability, collaboration and open debate.
At the heart of the business is the belief that property is personal. As one of the world’s largest asset classes, property has a significant impact on people’s lives, livelihoods and communities. Richard reflects on the responsibility this creates for those advising clients, and the importance of building relationships based on trust and a genuine understanding of what matters to them.
The conversation also explores the value of strategic consistency in a changing market. Richard discusses the importance of recognising where a business can make the greatest difference, playing to its strengths and maintaining a clear long-term direction. While circumstances will inevitably change over the course of a five-year strategy, he believes that staying focused on the right priorities is key to sustainable success.