Rosie Djurovic, Head of AI at Brabners, joins The Purposeful Strategist to explore how artificial intelligence can be thoughtfully integrated into a sector where accuracy, trust, and human judgement are critical. Since joining Brabners in 2024, Rosie has been shaping an ambitious strategy that positions AI as one of the firm’s three strategic pillars, alongside being brand-led and client-focused.
Her approach starts with first principles: identifying the real challenges faced by lawyers and clients, and introducing AI solutions only when they genuinely add value. When applied, these tools are implemented carefully, with timing, context, and safeguards firmly in mind.
In this episode, Rosie discusses how Brabners is enhancing staff skills, refining frameworks for evaluating AI tools, and exploring innovations like generative AI in client portals to improve transparency and service. She also reflects on how meaningful innovation can emerge both internally and in response to client needs.
For Rosie, leading AI in law is not about adopting technology for its own sake. It’s about rethinking what AI can achieve in a people-centred profession, balancing transformative potential with thoughtful, responsible implementation.