The Purposeful Strategist, a podcast from Menkus & Associates in partnership with Norman Broadbent, shares conversations with CEOs on how they translate organisational purpose into bold strategy, real impact, and lasting results.
Simon Mitchell, CEO of KERB, returns to The Purposeful Strategist to share how the business has evolved from a street food collective into a dynamic hospitality group with purpose at its heart. Over the past year, KERB has expanded to Canada Water, Berlin, and Spitalfields, strengthened its commercial ventures, and continued to grow its social enterprise. Through its incubator and coaching programmes, the organisation has now donated over £1 million to help people from disadvantaged backgrounds launch their own food businesses.
In this episode, Simon reflects on how KERB balances commercial ambition with meaningful community impact - ensuring growth never comes at the expense of purpose. He explains how customer and community feedback guide the brand’s development and why every KERB location is intentionally designed to feel local, distinctive, and full of character.
Looking ahead, Simon shares how KERB plans to deepen its impact by tackling food waste, improving supply chains, and championing the wider UK hospitality sector. At its core, the business remains driven by the same motivating question that fuelled its beginnings: how can great food spark opportunity, connection, and positive change?