The Purposeful Strategist, a podcast from Menkus & Associates in partnership with Norman Broadbent, shares conversations with CEOs on how they translate organisational purpose into bold strategy, real impact, and lasting results.
How do you redesign transport systems so they truly work for everyone? In this episode, Jay Shen, Founder and CEO of Transreport, shares how purpose-led technology is reshaping accessibility in travel - and setting a new standard for inclusive design.
What began as a single conversation about inequality has grown into the Passenger Assistance app, now used across the UK rail network and in Japan, and recognised as one of the most accessible apps on iOS. Jay explains how Transreport’s hybrid B2C and B2B model improves journeys for disabled and older passengers while delivering meaningful operational value for transport providers.
Jay discusses the complexities of scaling accessibility across 24 UK rail operators and into international markets, and how flexibility and localisation are essential to meeting diverse needs. He reflects on the balance between moving quickly and ensuring accessibility remains central to every product decision.
At the core of Jay’s approach is the belief that accessibility is enabled by people as much as technology. He shares why lived experience is embedded throughout Transreport’s development process, why aligned investors matter, and how AI could transform how disabled people interact with transport systems. His message is clear: accessibility cannot be an afterthought - and when systems are designed for disabled communities, they work better for everyone.