The Purposeful Strategist, a podcast from Menkus & Associates in partnership with Norman Broadbent, shares conversations with CEOs on how they translate organisational purpose into bold strategy, real impact, and lasting results.
How can organisations make complex healthcare journeys simpler, faster, and more effective? In this episode, James Murray, Chief Executive of HCML, explores the role of case management and rehabilitation in helping people access the right care at the right time. By bringing together specialist expertise and coordinating support around each individual, HCML aims to make healthcare more joined-up and responsive to people’s needs, circumstances, and goals.
James makes both a commercial and human case for improving access to high-quality healthcare. He discusses the potential return on healthcare investment, why employers should see employee wellbeing as a core responsibility, and how HCML complements the NHS by addressing gaps within the wider healthcare system.
The conversation also explores the strategy behind HCML’s growth, including its continued focus on case management and rehabilitation, alongside the introduction of AI into its day-to-day operations. James reflects on working with private equity investor Apposite Capital and how the partnership provides support for the executive team while allowing them the autonomy to shape the organisation’s direction.
Drawing on decades of experience in healthcare, James also shares what continues to motivate him in the sector and why, despite its complexity, he has no intention of leaving. For him, the opportunity to improve people’s lives makes the work deeply rewarding - and, in his words, “good for the soul.”