Natasha (Tash) Frangos, Managing Partner at HaysMac, joins The Purposeful Strategist to share how she’s transforming one of London’s top 10 audit firms into a modern, ambitious, and inclusive organisation. Since becoming the first woman to lead the firm in its century-long history, Tash has overseen more than 80% growth, opened a new office in Cape Town, and led a bold rebrand that reflects HaysMac’s innovative and collaborative spirit.
In this episode, Tash reflects on how a strategic reset has united the firm behind a shared vision for purposeful growth - one that combines commercial ambition with people-first leadership. She discusses why clear communication, accountability, and thoughtful succession planning are essential to sustaining momentum, and how fostering a culture of feedback helps drive continuous improvement.
A passionate advocate for diversity, equity, and inclusion, Tash shares how these values are embedded in everyday practice - from diversifying trainee cohorts to encouraging colleagues to stretch beyond their comfort zones. Drawing on her own journey from trainee to Managing Partner, she offers an honest look at what it takes to lead with curiosity, resilience, and purpose - and why embracing the moments that make you nervous often leads to the biggest growth.