Carola is a Senior Advisor to Norman Broadbent’s Consumer Market practice.
She brings more than 30 years of global search and leadership consulting experience, partnering with consumer and lifestyle brands across the UK, EMEA and North America. Carola began her career in global search firms before founding Frisch Search in 1997, working with iconic brands including Nike, Gymshark and Starbucks alongside privately owned businesses navigating high growth and transformation.
In her role as Senior Advisor, Carola will work closely with the Consumer Markets team on senior search assignments, bringing deep insight into how leadership mandates evolve with business change, including how roles are designed and where capability gaps emerge. She will also support client relationships and act as an ambassador for Norman Broadbent within the global consumer and lifestyle community.