David is Managing Director at Norman Broadbent, leading the global Consumer Markets practice.
He has 20 years' experience in executive search and leadership consulting, partnering with ambitious founder-led, family-owned, listed and private equity-backed businesses. A trusted advisor to executive and non-executive boards, his track record centres on supporting organisations through growth, transformation and turnaround, helping solve complex talent challenges and build high-performing leadership teams.
Over the last 15 years, he has held senior leadership roles within boutique firms covering the UK, EMEA, US and APAC markets, as well as operating client-side within a FTSE 100 organisation. Most recently, he was CEO of Frisch Search, a boutique executive search and leadership advisory firm established in 1997, where he led the business while continuing to advise some of the world’s most iconic brands across the consumer markets sector.
He also serves as Non-Executive Chair of a charity and as a Non-Executive Board Advisor to an AI technology scale-up.
Outside of work, David lives on the south coast with his wife, son, two cocker spaniels and cat. He enjoys running (having completed his first marathon this year), as well as hiking, countryside walks with the dogs, travel, food and wine, and spending time with family and friends.